So, you’ve secured a facility or grounds to host a special event for your company or organization. Perhaps it’s a charity fundraiser or new product launch. Before we consider the best way to rebrand the location for such an occasion, begin by considering the special event’s brand itself.
The point of creating, producing and posting most outdoor signage is to catch the eye and communicate a message to motorists and pedestrians. Improving the visibility of your signs will be key to reaching your goals, and these suggestions will help you to do so.
It doesn’t always cost a lot to upgrade a corporate space, but it usually pays to enhance your office décor, branding, morale and wayfinding with the creative application of signage and graphics. Consider any one or two, several or even all of these opportunities.
Guests appreciate good wayfinding, and so will you. It results in more on-time appointments and fewer interruptions to your staff by visitors seeking directions. Check out these best practices...
There's no better way to show your brand is going places than when your brand is actually going places! Vehicle wrap advertising is a great and cost-effective way to get your brand out there. Learn more with these 10 great reasons why you should give it a try!
So, you've renamed your organization or refreshed its identity and are ready to apply its new logo, colors, typeface and overall "look" to your facility. To make the most of the opportunity, check out our infographic below on rebranding your location.
As an educator, how can you spur your students on to greater achievement in the classroom, through extracurricular activities and within the community? Recognition is key. Everyone likes to be acknowledged for their good work, and students of every age are no exception. The good news? With a little imagination — and not a lot of budget — you can recognize your achievers with signage.
There are many reasons that a business sign might need to be replaced - damage, age, changing branding or design trends. With a little help from Image360, you won't need to worry about replacing them any more often than is necessary. We'll help you get maximum life out of your signage.
When thinking of popular shopping seasons, Christmas, Valentine’s Day, or Mother’s Day may immediately spring to mind. But don’t overlook the lucrative opportunity that the back-to-school season brings.
Even though one school year is just wrapping up, it's never too early to look at signage and graphics solutions to help you take advantage of the second-biggest shopping season of the year or prepare your facilities to welcome back students and staff in the fall.
Honk if you like vehicle graphics! There’s a lot of good things to be said about adding advertising on your car, truck, trailer or even your bus, boat, motorcycle and aircraft! Learn about the differences between vehicle lettering, partial, or full wraps.
Not sure what the right graphic solution is for your vehicle or fleet? This infographic from the experts at Image360 provides you with an overview of the different lettering, decal and wrap solutions available to you.
Perhaps because they stand out so prominently compared to plain, one-color cars, trucks, vans and trailers, people take notice of vehicle graphics. More importantly, they like them, too!
Business owners across the United States invest in big, bright and bold retail signs for one reason: They work! Here are five reasons you should schedule regular reviews of indoor, outdoor and even temporary or event-based signage.
Attractive, quality signage is key to any business. It often has to catch the eye of motorists and pedestrians alike. Of course, it must also communicate quality. A sign that’s outdated or in disrepair says to prospects and customers that quality is not a key concern of management, which could discourage visitors and even diminish sales.
Your visual identity is the face of your business and what gives customers and clients their first impression. If you’re not maintaining your investment and you’re letting that identity look tired, it can easily convey an unwanted message.
To gain maximum value from your outdoor and indoor signs, it’s an excellent idea to audit them regularly. Most sources recommend a review at least once a year or even more frequently if you’re a retailer. It’s likely you change your messages often and are heavily reliant on signage to not only identify your location but also promote your goods or services seasonally or during the holidays.
Popular solutions for offices and other facilities, window films are constructed of a thin, strong sheet of polyester laminate that’s treated in a number of ways to improve the look or performance of existing windows and doors.
Privacy window films — which are often called etched window films and frosted window films — are thin sheets of vinyl with graphics. They transform plain glass to capture the look of cut or textured glass but at a fraction of the price and without any sacrifice in appearance.
Here are six good reasons to review and renew your safety signage. Image360 can help you with updating your worksite safety signage - contact us today!
With glass surfaces on interior doors, executive offices, conference rooms, cubicle dividers and stairwell railings, there are no shortages of places to apply frosted window films in many workplaces.
You’re headed to a trade show, excited to show off your new product, but do you have what it takes to get noticed? Have you prepared enough to take advantage of this opportunity? Trade shows give you the possibility of new clients, new partners, new customers and new suppliers.
A trade show is one of the best places to promote your business and interact with consumers. Having the right marketing materials, such as trade show signs and banners from Image360®, can make a difference between being seen out on the floor and being passed by.
Exhibiting at an upcoming trade show or event? Download our latest whitepaper for insightful tips that can help to drive more traffic to your display.
At trade shows, you’ll also have an opportunity to distribute information by way of flyers, brochures or flash drives directly to interested parties, collect promising sales leads or, better yet, make a sale right on the spot!
A wall can be much more than just a blank space; for many, it's an empty canvas waiting to be filled with a creative vision. A blank wall presents an opportunity to connect with customers, inspire employees, promote your goods and services, or beautify your building through custom vinyl wall graphics. To allow a wall to remain blank is oftentimes a waste of valuable promotional, informational or decorative “real estate.”
What's beneath your feet right now? Carpet, wood, concrete or tile? All valid responses, but there’s more than just flooring: an opportunity to connect with your customers which you may not be utilizing to its full advantage!
While graphics for your windows and walls are tried-and-true, the newest solutions for ceilings and floors from Image360 can be an excellent complement to them. Logos, designs and messages that are displayed where people least expect them often gain the most notice!
It’s not just that it looks great, frosted glass can be used to promote your brands, provide privacy and attract visitor attention.
Did you know that blood flow in your brain increases when you look at art just as it does when you look at the person you love? This art includes more than just Van Gough's popular paintings. It also includes the wall graphics in your business.
Wall Graphics are a cost-effective way to capture the attention of passersby, create a welcoming atmosphere, and convey your brand message. Download this Infographic to learn more.
With attractive and effective interior signage. The right signage can establish your brand, deliver your company's message, give customers direction, and promote your seasonal items. You can accomplish some of these things with outdoor signage, of course, but you can't rely on it alone. Interior signage is key.
For greater noticeability, readability and memorability, few solutions are more effective-or affordable-than dimensional signs and letters. Download this infographic to learn more.
Wayfinding is probably not a word that comes up much in normal conversation. Although it's something you've experienced, without even knowing it. When walking around a hospital, what are your anxiety levels like?
An ADA sign is required in every permanent space of a building, and you need to abide by the ADA signage requirements by law. Here is what you need to know.
It’s widely believed you only have four to six seconds to catch someone’s attention, making it vital that your retail signage communicates quickly. Download this infographic to learn more.
What if you were losing customers because no one knows who or where your company is? It's a pretty sobering thought. But without well-placed visual marketing, many potential customers may not even know your business exists. The solution is to design billboards and other visual advertising to catch the customer's eye. And that means mastering the art of wayfinding.
Looking for ways to stand out from the crowd? Attending a trade show can be a huge help for your business and can allow you to get more new clients and customers than ever. However, it does take some effort to get the undivided attention of attendees who are passing by your booth.
Whether you opening a new office or retrofitting an existing one, you are required to ensure your facilities use ADA-compliant signage. This infographic from Image360 is a great place to start for answers to your questions.
Approximately 50 percent of shoppers visit a business because of the signage used to promote the company outside the storefront. The right combination of banners and signs can grab the attention of potential new customers and drive sales.
So much is made of digital advertising these days that people forget about physical ads in real life. They're still very effective, especially if you add mobile advertising like vehicle wraps to the mix. In this guide we'll show you how to improve the ROI of these methods.
If you operate vehicles within your business and don't use them as a promotional tool then you're missing an opportunity. Learn more about vehicle graphics with this handy guide.
Guerrilla advertising is all about achieving conventional goals—such as gaining store traffic, inquiries or sales—with unconventional methods, like investing energy and ingenuity instead of money. Download this infographic to learn more.
Maybe you’re looking into boat graphics and decals with the intent of brand awareness, advertising a product or service, or spreading your name around town. Or perhaps you just want to add a splash of color to your outings at sea. Whatever the case, watercraft graphics need to be aesthetically pleasing, eye-catching, and long-lasting to be successful.
It might be time to step away from online and print ads and get creative with car wrap advertising. Using your vehicles to advertise your services is a smart tactic that's capable of providing a huge number of qualified leads.
Your storefront window signage is one of the first things customers see when they visit your business. To get the most out of your signage, here are a few things to consider.
Originally made of canvas or paper and today fabricated from weather-resistant polyvinylchloride (PVC), outdoor vinyl banners have long been a “go-to” signage solution for anyone looking to catch the eye — and capture the business — of more prospects!
The right event signage has a huge impact on the success of your event. It doesn't matter whether the purpose of your event is marketing a business or product or throwing a fun gala. The right signs can help make your event stand out in your guests' minds long after the event has ended. Check out these awesome ideas!
Your storefront sign is the face of your business to the world--or at least to the passersby on your street. That's why learning how to choose eye-catching storefront signs is so important. Learn how to do that effectively here.
One of the first questions we're always asked - how long will my signage last? Download this Infographic to learn the factors that determine how long a sign will last.
Vehicle Wraps are the most cost-efficient advertising option with 30,000 to 80,000 consumer impressions in a day! Always promoting your business, vehicle wraps work for you 24/7.
Creativity is often at ends with the split-second readability of roadside advertising, but yard signs can be the exception – if done right. We’ve compiled a list of innovative ways to ramp up your outdoor advertising strategy with lawn signs.
Supporters and organizers are always adorning lawns and sidewalks with political yard signs each year. While there’s plenty of time before the next presidential election, state and local races are fair-game. For candidates who don’t have enough funds to purchase super bowl ad time (i.e. most of them), yard signage can seem like a cost-effective way to drum up some party support.
Yard signs are an affordable way to gain attention from prospective customers. Get your message across effectively with eye catching signage.
Some say the importance of traffic signs is pretty self-explanatory: roadside signs restrict oncoming motorists from heading into opposing traffic, warn of upcoming hazards, and inform drivers of local regulations and laws. But many take their versatility and impact for granted. We’ll go over the pitfalls of sign design, including certain attention-grabbing techniques that’ll keep people safe – and on the road happy.
Floor graphics are a smart and effective way to stop customers in their tacks. Download this Infographic to learn more.
With the average American driver traveling over 1,000 miles in their car every month, it’s important for road signage to be concise and clear, ensuring the safe passage of pedestrians and vehicles. But what makes a highway sign understandable? Traffic signs can be sliced and divided any way you want them to, and they’re intentionally designed that way.
Looking for affordable traffic signs? Be sure to hit the brakes and stop at Image360. We can held guide you through the rules of the road and create the perfect signage.
Whether hosting a charity gala, promoting your city’s downtown days or exhibiting at a trade show, the variety of special event signs can be overwhelming. If you’re interested in making the most of your display opportunity, take a moment to consider, “What are the different types of event signs?”
Event marketing has its challenges. Chiefly, how to make your trade show display stand out? How do you attract the interested while persuading the disinterested? The experts at Image360 weigh in and give their tips on how to draw consumers to your trade show or exhibit display!
Make any event a great one with the right signage for your event. Make trade show marketing a success with help from Image360.
It seems like every business has exterior signage of some type or another. But, not everyone uses them to their best advantage! If you’re interested in how to attract new customers with outdoor signs, check out these four tips from the experts at Image360 [centername].
Go beyond the basic signage and add branding to your wayfinding signs. Download this Infographic to learn more.
The value of outdoor signs is well known to retailers and researchers alike. In a study by The Signage Foundation, the addition of just one new building sign, pole sign, or freestanding multi-tenant sign added between 5 and 15% to a site’s sales revenues! But, given the many choices, you’ll want to know what are the different types of outdoor signs?
Did you know signs bring in HALF of a startup's new business? Investing in signage is a smart idea, not only can signs attract a sizable audience, they can also increase the number of new prospects every year.
It’s said you have but one chance to make a great first impression. And, you can make an excellent initial impact by positioning a company sign on the first wall people see when they enter your company or organization. Or a 3d logo sign above the reception desk. Consider, too, a lobby sign in dimensional lettering that spells out your company name mounted on the front of the reception desk itself.
Often called 3D signage or simply dimensional signs, three-dimensional signage adds an element of depth to a flat sign’s height and width. The shape, shadows and shading of 3D letters, logos and graphics catch the eye like no two-dimensional, flat sign. No wonder dimensional signs are used inside and outside!
Three-dimensional signage is a natural go-to for storefronts and building sites. But, did you know that the same stand-out qualities of 3D signs, logos and letters are now being applied to interior applications?
Did you know fleet ads boost name recognition better than any other form of advertising? How about one wrap can reach 30,000 pairs of eyes DAILY?
If you want to improve the look of your lobby, office, store or restaurant, consider custom printed art. It’s beautiful and the prices are attractive, too! Your photos, blueprints, drawings and architectural renderings can be easily reproduced on paper or canvas, with the help of Image360.
As many a retailer, restaurant owner, facility manager, interior designer and so on have discovered, art that’s accurately printed and beautifully framed or mounted is no longer exclusive to galleries, museums and studios. Find out how Custom-Printed Art can enhance your space.
As the manager of a building, mall, office or entertainment facility — or the owner of a store or restaurant — you might be interested in how easily and economically today’s etching decals and applied adhesives can serve as privacy films or design elements for your glass doors and windows.
Learn the benefits of adding vinyl window graphics and films to storefronts, offices, and more!
While no one can be sure what the leading promo products for this year’s holidays will be until early in the new year when retail registers stop ringing and scores are tallied, some trends emerged from the 2017 PPAI (Promotional Products Association International) Expo that may guide your strategy — and help you select and deliver a corporate gift that resonates with recipients.
The year-end holidays are a prime time for businesses and organizations to recognize loyal customers, hardworking employees, generous donors and helpful volunteers. Here are some ideas and trends to guide you.
Usually situated along the front or sides of your business’ location, windows and doors are prime real estate for promotional or informational messages. If you’re not yet using this space to its full potential, consider the many benefits of employing window graphics and door graphics
Did you know window and door graphics are affordable? They are a versatile way to promote, inform or build your brand.
To deliver solutions that truly distinguish themselves, many designers go beyond a single medium. The result? Highly original and instantly memorable architectural signage, lobby displays and other mixed media signs.
A business that mounts new storefront signage, billboards or other exterior signs without first knowing their city’s codes for signage is flirting with disaster. Intent on reducing visual clutter, preventing competitive “sign wars” and preserving the character of a community, many municipalities require exterior signage permits
Sign permits and regulations can be a tough area to navigate. Image360 is here to help guide you through the process.
A good trade show booth is easy to see. It's often the one that’s standing out with a lot of traffic as well as staff who are collecting qualified sales leads left and right! How can you replicate that achievement, even if you’re new to event marketing or are working with a limited budget? Here are 10 tips that can help make your trade show marketing a success.
Make your trade show display memorable with games, demonstrations and more. Stand out in the crowd with our trade show solutions.
More and more restaurants and other retail businesses are transitioning to digital menu boards and digital retail signs to attract customers and increase sales.
Energy-efficient LED lighting has many advantages over fluorescent lighting. Learn all the benefits then make the switch!
Do you operate a car, truck, van or trailer as part of your business, organization or nonprofit? If so, you should consider the incredible power of vehicle wraps in your efforts to promote it.
Wayfinding, also known as navigation, is the ability of employees and visitors to travel from point A to point B easily. Start visitors off on the right foot with EFFECTIVE wayfinding signage.
Image360 isn't just a signage dealer, we're a signage manufacturer. No matter what your vision for fully custom signage, Image360 can make it happen - at any size or scale. Learn more about some truly awesome dimensional sign projects that have been undertaken, and how Image360 can help with your dimensional signage project.
Often, the difference between a customer and a passerby is simply getting their attention well enough to make them want to pop in while they're close by. Hyperlocal advertising is a great option for businesses in high traffic areas that want to induce more folks to check out what they have to offer. Window Graphics offer the perfect ready-made local billboard.
Don't just put the hot toy near the front of the store - stage it with add-ons, upsells, and related items in a quality POP display that'll make your sales POP all holiday season.
You may know that Image360 provides police & emergency vehicle striping and chevron service - ensuring consistent, visible branding for any department, and any need. But for this project, we were happy to provide both a partial vehicle wrap and individually applied vehicle graphics.
Imagine keeping high school students interested in nutrition, appraising them of upcoming events, and reducing school budget costs, all in one simple lunchroom sign. Digital Menu Signage can do it.
Guerrilla Advertising accepts the truth that "the experience makes the memory". Your advertising dollars are limited. Why waste them on an ad that's quickly forgotten? Guerrilla Advertising makes the experience in a way that other mediums cannot.
Instinctively, every retailer knows the value that in-store brand signage brings to their business. But what of their actual costs in dollars and cents? Signage value engineering is the discipline of evaluating—from both a technical and business perspective—the optimum approach to transitioning signage from an old brand identity to a new one.
What value can signage add to a business? To find out, the non-profit Signage Foundation commissioned a scientific study through the University of San Diego. It focused on signs at a large fast food chain, a national home décor retailer and auto dealers—all located within a major metropolitan city.
Image360 is so much more than signs and signage. We're your complete Visual Communications resource. But what is Visual Communications, if not signage? And why is it important. Learn more with our Visual Communication blog.
To academics, wayfinding is defined as the information systems (i.e., signage) that guide people through a physical environment and enhance their understanding of the space. It’s considered particularly important in complex “built” environments such as urban centers and transportation facilities as well as healthcare and educational campuses, not to mention shopping malls, office centers and stadiums.
Should you conduct regular reviews or audits of signage at your store? Yes, and for many great reasons: 78% of customers have chosen to enter a store based only on it signage. 68% of shoppers have specifically bought an item due to signage. Studies show that signage attractiveness directly correlates to how much time a visitor spends engaged with the subject of the signage!
The best way to get your business rolling is to put it on wheels. Image360 has the expertise and experience to make your vehicle graphic project its absolute best.
Vinyl Window Graphics offer a new level of window signage ease and adaptability, perfect for any situation. From full, multi window advertisements to small, semi-transparent faux-etchings, these graphics are fully adaptable. One of the most common forms of window graphic is the door and window logo. Above all, logos must be consistent to satisfy brand marketing.
Window graphics are an invaluable tool when communicating a business name and address, days of operation and opening hours or wayfinding information. Find out which type of graphic is right for you.